RiverRat
15 November 2013, 12:55
OK, so yesterday I picked up a Benelli shotgun that I ordered through a local gunshop. Today, I went to fill in the online registration, thinking that is usually easier than mailing a form.
I was shocked to see that required input fields for online WARRANTY registration included:
Annual income range
Education level
Employment
Marital status
Birthdate and age
Phone number
email address
What the heck?
I wanted to notify Benelli that I purchased one of their products, so if it fails they can uphold their obligation to repair it. What I get is a bombardment of mandatory fields whose only feasible use is marketing demographics. My income range and marital status have nothing to do with servicing my shotgun.
In the grand scheme of things, this really isn't worth getting as worked up as I am. I will be providing a much abbreviated warranty card through the mail and have already sent Benelli a separate email suggesting that they decouple marketing efforts from their service department.
Nonetheless, this experience left me with a very bad taste in my mouth for Benelli.
I was shocked to see that required input fields for online WARRANTY registration included:
Annual income range
Education level
Employment
Marital status
Birthdate and age
Phone number
email address
What the heck?
I wanted to notify Benelli that I purchased one of their products, so if it fails they can uphold their obligation to repair it. What I get is a bombardment of mandatory fields whose only feasible use is marketing demographics. My income range and marital status have nothing to do with servicing my shotgun.
In the grand scheme of things, this really isn't worth getting as worked up as I am. I will be providing a much abbreviated warranty card through the mail and have already sent Benelli a separate email suggesting that they decouple marketing efforts from their service department.
Nonetheless, this experience left me with a very bad taste in my mouth for Benelli.