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  1. #1
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    What's the deal with Surefire?

    I am not knocking Surefire products. I have several lights of theirs and actually I love them (hence why I want to buy another). They are absolutely great.

    What I am wondering about is their rollout of new products, specifically the XSC weapons light for small carry guns. They announced this new product over six months ago but nothing is being brought to actual market yet [at least one for my EDC Sig 365XL].

    I have been waiting patiently (but eagerly) to buy one of these lights but it seems like their rollout kind of sucks. I understand that it's COVID times and all and that the market is insane but to the best of my knowledge they have not released anything into the wild (for the 365 series) at all yet.

    Trying not to Monday morning quarterback here but it looks to me like they dropped the ball big time. They generated a lot of good media attention but then have nothing to sell.

    Maybe somebody here knows more than I do about the hold up.

  2. #2
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    Can you name 5 things from SF that are manufacturer specific? Go.

    Sent from my SM-G973U using Tapatalk
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  3. #3
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    Quote Originally Posted by Joelski View Post
    Can you name 5 things from SF that are manufacturer specific? Go.

    Sent from my SM-G973U using Tapatalk
    Not tracking the question.

    My primary (only) complaint so far is they had a big product release a long time ago, more than six months at least, but to this day there has been zero delivery.

    It seems like somewhere in between manufacturing and marketing those two teams are on different planets.

  4. #4
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    Quote Originally Posted by alamo5000 View Post
    Not tracking the question.

    My primary (only) complaint so far is they had a big product release a long time ago, more than six months at least, but to this day there has been zero delivery.

    It seems like somewhere in between manufacturing and marketing those two teams are on different planets.
    You new to the firearms industry?

    This is par for the course. Without SHOT 2021, there's probably no sense of urgency to get a product done ASAP, and with the current surge in all areas of the industry, not a lot of machine time to devote to new products when you can't even make enough current ones.

  5. #5
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    Quote Originally Posted by UWone77 View Post
    You new to the firearms industry?

    This is par for the course. Without SHOT 2021, there's probably no sense of urgency to get a product done ASAP, and with the current surge in all areas of the industry, not a lot of machine time to devote to new products when you can't even make enough current ones.
    It's a flashlight, or rather a weapons light, not really a gun. I can go to various sites and find many if not all of their other items even ones similar to the one I am looking at in stock.

    I really am not sure but I haven't seen a shortfall of lights requiring extended backorders or whatever but I am very open to being wrong. Given they might be just focusing production on stuff already in sales channels (hence the questions). All I do know is they had a product launch and did all the stuff related to that but then they never actually launched the product.

    I have only heard of one person getting the light and that was Mr GunsNGear and there was a lot of speculation that was a sample copy or something.

    The pandemic and the gun run were already well underway when they did the formal product launch so it made a lot of people looking for that product to show up on shelves somewhere to wonder if they scrapped or delayed the the product until a later date or whatever.

  6. #6
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    Quote Originally Posted by alamo5000 View Post
    It's a flashlight, or rather a weapons light, not really a gun. I can go to various sites and find many if not all of their other items even ones similar to the one I am looking at in stock.

    I really am not sure but I haven't seen a shortfall of lights requiring extended backorders or whatever but I am very open to being wrong. Given they might be just focusing production on stuff already in sales channels (hence the questions). All I do know is they had a product launch and did all the stuff related to that but then they never actually launched the product.

    I have only heard of one person getting the light and that was Mr GunsNGear and there was a lot of speculation that was a sample copy or something.

    The pandemic and the gun run were already well underway when they did the formal product launch so it made a lot of people looking for that product to show up on shelves somewhere to wonder if they scrapped or delayed the the product until a later date or whatever.
    All aspects of firearms accessories are hard to find. Lights, accessories, optics, ect.

    Product launch dates were announced and missed. Welcome to the firearms industry.

  7. #7
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    Even in good years deadlines from SS announcements are rarely met. Look at LWRC's SMG, I believe it was 4 years... Rule of thumb is that when a company gives a release date you add a year to that. And beyond that I usually give the product a year from actual release to work out all the problems that usually follow a new release. Folks who buy initial product releases usually become unwitting beta testers.
    Last edited by Stone; 2 March 2021 at 07:52.
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  8. #8
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    Plus SF is a defense contractor. Contract > Retail all day, every day. Like Rich said, when it comes to machine time, are you going to dedicate it to making something that will probably sell like hotcakes, or to a contract that's paid on a pre-determined delivery cycle? It would be great if they'd keep the base in the loop, but they don't have to, because as soon as they put out product, people will fall over each other to scoop it up. Case in point: Aero's year late entry into the PCC market.
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  9. #9
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    Quote Originally Posted by alamo5000 View Post
    Not tracking the question.

    My primary (only) complaint so far is they had a big product release a long time ago, more than six months at least, but to this day there has been zero delivery.

    It seems like somewhere in between manufacturing and marketing those two teams are on different planets.
    I meant name 5 things SF makes that are dedicated Glock (Sig, Colt, etc..) accessories. Made for a specific manufacturer's product. Aside from the X300B, I can't think of another thing they offer that's designed specifically for a single type of firearm; that would limit their ability to sell all of any given item they offer.
    There's no "Team" in F**K YOU!

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