Re: naming convention, it's easier to call them by their acronyms. Augmented / Angled Bolt Catch / Release is a mouthful, nothing sexy about it, it's just utilitarian.

I guess it sort of reflects on how I run the company, simple, effective and without drama. Duty grade stuff sans catchy names and scantly clad women

This is not to say I disapprove anyone that does it differently, if it helps them sell stuff, good for them. I did not like the product name BAD-ASS in my previous company, even if it's catchy, I only tolerated it because it is itself an acronym.