http://www.vuurwapenblog.com/general...eclean-crisco/
It's likely that people expected a eco-friendly, non-toxic blend of oils with additives. The lack of additives (if true) is probably one of the biggest (if not the biggest) contributors to the outrage (feigned or otherwise). I 'd wager that the amount of controversy would have been negligible had spectral analysis shown that there are common or proprietary additives. The cost for a blend of readily available/accessible vegetable based lipids seemingly without additives (aka FireClean) is outrageous.