Well, I think Vortex is fighting windmills with this one - Aimpoint has set the bar ridiculously high, and as Trijicon's RMR's become more common, those two options are going to be the surviving ones (T-1/H-1 for Carbines/SMGs, RMR for SMGs/Pistols).

Where they do have it figured out are the Vipers - 1-4x24mm and 2.5-10x24mm will sell great for carbines/rifles.