The P238 definitely sells well.

However, I suspect the P938 will be met with the same luke-warm acceptance that the Diamondback DB9 has received.
http://diamondbackfirearms.com/index...=article&id=74

We've had a DB9 for about a month now... and people who have no preconceived notion of what is or is not a reputable brand pick one up and immediately say the grip is all sorts of funky before buying a Ruger LC9 or a SIG P238. A grip that is that short top to bottom, that long front to back, and that skinny side to side just does not handle well.

It will sell well briefly as all the SIG fans snatch one up (not meant to be derogatory, just the way it is). The general public who has no brand loyalty, and is looking for something comfortable that fits their needs at a competitive price won't be very interested, though.

Part of the reason the SIG P238 has sold well is that it is very popular among women. Especially considering the size, the P238 recoils mildly and the slide is exceptionally easy to operate. The P938 I suspect will require a heavier spring due to the higher pressure cartridge, so that's one strike against it. The additional recoil of 9mm Parabellum will also be a major factor, more so than normal considering the wants of the likely potential buyers.

In short: I predict it will sell well initially. Resale value will be less than comparable pistols after the people that decide they don't like the grip/recoil/spring begin selling them off. They will sell well enough to earn a spot on most store shelves, given it is a SIG in 9mm, but it won't be anywhere near the success that the P238 has been.

Just what I think, probably wrong...