Looks like a version of the Razor. I haven't shot the Razor 1-10 but I've read some pretty good reports on the eyebox.

I don't understand the h8 on Vortex. Yes, they have cheap stuff from China in their broad lineup, but the Razors have proven themselves and even won a US Army contract for the glass (based on the Razor) on the XM7. Now, if the UK got a Strike Eagle then I'll jump in on making fun, but the Razor is a solid choice, IMO.